Eye tracking methodology : theory and practice / Andrew T. Duchowski
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Bibliogr. p. 343-357. Index
Part I Introduction to the Human Visual System (HVS) 2 Neurological Substrate of the HVS 3 Visual Psychophysics 4 Taxonomy and Models of Eye Movements Part II Eye Tracking Systems 5 Eye Tracking Techniques 6 Head-Mounted System Hardware Installation 7 Head-Mounted System Software Development 8 Head-Mounted System Calibration 9 Table-Mounted System Hardware Installation 10 Table-Mounted System Software Development 11 Table-Mounted System Calibration 12 Using an Open Source Application Program Interface 13 Eye Movement Analysis 14 Advanced Eye Movement Analysis 15 The Gaze Analytics Pipeline 16 Eye Movement Synthesis Part III Eye Tracking Methodology 17 Experimental Design 18 Suggested Empirical Guidelines 19 Case Studies 20 Diversity and Types of Eye Tracking Applications 21 Neuroscience and Psychology 22 Industrial Engineering and Human Factors 23 Marketing/Advertising 24 Computer Science 25 Conclusion References Index
Focusing on recent advances in analytical techniques, this third edition of Andrew Duchowski’s successful guide has been revised and extended. It includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; eye movement synthesis. Eye Tracking Methodology opens with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. Modern programming examples (in Python) are included and the author outlines the gaze analytics pipeline, a step-by-step data processing sequence from raw data to statistical analysis. Focusing on the use of modern video-based, corneal-reflection eye trackers – the most widely available and affordable types of systems, Andrew Duchowski takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising. His primary focus is on methodology, and how analysis of eye movements can enhance research and development of anything that is inspected visually. 4ème de couv.