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| 182 |
_6z01 _cn _2rdamedia |
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| 182 | 1 |
_6z01 _an |
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| 200 | 1 |
_aThe lean startup _ehow today's entrepreneurs use continuous innovation to create radically successful businesses _fEric Ries |
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| 210 |
_aNew York, N.Y. _cCrown Business _dcop. 2011 |
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| 215 |
_a1 vol. (320 p.) _cjaquette en coul. _d22 cm |
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| 320 | _aNotes bibliogr. Index | ||
| 330 | _a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- | ||
| 605 |
_3052640612 _aSAP BusinessObjects _nlogiciel _2rameau |
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| 606 |
_3027274578 _aCréation d'entreprise _2rameau |
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| 606 |
_3050784013 _aStart-up _3027467945 _xGestion _2rameau |
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| 606 |
_303303818X _aCompétitivité (économie politique) _2rameau |
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| 606 |
_3027849317 _aEfficacité de l'organisation _2rameau |
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| 606 |
_aNew business enterprises _2lc |
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| 606 |
_aConsumers' preferences _2lc |
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| 606 |
_aOrganizational effectiveness _2lc |
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| 676 |
_a658.11 _v23 |
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| 680 | _aHD62.5 | ||
| 700 | 1 |
_3160567475 _aRies _bEric _f1979-.... _4070 |
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